We were tired of the stress and anxiety that comes with trying to balance our daily tasks with our long-term goals.

We wanted a tool that would help us to achieve more with less stress, and we couldn't find one. So we built it.

We used to track our metrics with a very rudimentary excel sheet, which got the job done but was increasingly cumbersome.

The system was not scalable to many objectives and it was hard to maintain.

At one point in time, we didn't even know how to code.

But then we learnt and started building this product just for ourselves.

Eventually, we realized this was an actually useful product to measure many things in life. From social interactions, to sports routines to business growth targets.

At that point in time we figured it would be a good idea to share it with the world.

And here we are.

Studies show that measuring an important variable improves performance.

One concept, known as the "Hawthorne effect," suggests that people modify their behavior when they know they're being observed or measured.

Our platform leverages these psychological principles to help users achieve their objectives more effectively.

• Students trying to keep up with many courses.
• Professionals interested in keeping up with their personal and business development.
• High performing sales teams trying to keep up with and forecast their sales targets.
• Entrepreneurs trying to level up their productivity while staying mentally sane.